The visual look and feel of a corporation and its products is an integral component in the organization’s communication, marketing and branding strategy. A public image is conveyed by design, and it should complement and enhance the organization’s reputation and sales strategy. YCS works together with its clients to develop visual identities both for the corporation, the products and services it provides.

Corporate Identity

A corporation’s visual identity must correspond with its mission and strategy. It is defined by the company's logo, the use of colors and fonts, the design of letterheads, business cards, folders, brochures, annual reports and other printed corporate paraphernalia; websites and other Internet-based tools.

Product Identity

YSC helps its clients develop visual identities for their products so that they will meet their sales objectives. Products identity is achieved through label and package design, print and digital advertising, promotional materials, design of product manuals and product-centered websites.